Pendo is looking for a collaborative, detail-oriented, and analytical Website Optimization Manager to join our Growth Marketing team and own the website conversion strategy. In this cross-functional role you will work closely with Marketing stakeholders across Growth Marketing, Brand, Development, and Design teams to increase site conversion rates, improve the website experience, and accelerate pipeline. This role will be a great fit for those looking to own a highly visible asset within the marketing organization, and improve its performance with a data-driven approach.
Role Responsibilities
- Drive the Website Performance Strategy: Create the ideal website experience strategy using data and technology to create personalized journeys in order to increase inbound pipeline and revenue. Perform analyses of market trends, user behavior, and industry best practices to inform site experience.
- Conversion Rate Optimization: Implement A/B tests to analyze user behavior, and continuously optimize the website and paid landing pages to improve conversion and achieve KPIs.
- User-First Approach: Work cross-functionally with our design and development teams to ensure the website provides a seamless user experience by prioritizing ease of navigation, content relevance, and responsive design. Collaborate with UX/UI designers to create visually appealing and user-friendly web designs.
- Data Analysis and Reporting: Use web analytics tools to track website performance and user behavior to identify areas of opportunity. Generate regular reports and actionable insights for the team and report out to senior management. This role will be the go-to person for website performance questions.
- Cross-Functional Collaboration: Collaborate with channel managers, development, product marketing, analytics, and design teams to ensure successful implementation of website initiatives.
- Contribute to SEO Strategy: This role will not be solely responsible for SEO performance, but will play a pivotal role in informing strategy and enhancements for the channel.
Minimum Qualifications
- Minimum of three (3) years of website optimization experience
- Experience working with conversion rate optimization tools (Mutiny, Optimizely, or similar)
- Familiarity with paid media channels, Salesforce, Marketo, and an understanding of the SEO landscape
- Experience owning a website performance number
- Excellent verbal and written communication skills. Proficient at writing and editing headlines, descriptions, CTAs, etc.
Preferred Qualifications
- Expertise with Google Analytics, Google Tag Manager, and Looker
- An analytical mindset, with the ability to make data-driven decisions and accurately measure performance over time
- Organized and detail-oriented, with the ability to manage projects and effectively communicate plans and results
- Able to work efficiently in a fast-paced environment. Past startup/B2B experience a plus
Pendo Description:
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.
Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.
EEOC
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation(s) for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
Compensation
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
The expected salary range for this role to be performed in:
- Raleigh, NC: $80,000 - $100,000
Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.