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VP of Marketing role at Written Word Media in Durham

Written Word Media in Durham is hiring a VP of Marketing

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Written Word Media is hiring a full-time VP of Marketing to oversee the marketing strategy and operations at Written Word Media. This is a leadership position for someone who is passionate about leading a team, elevating brands, delighting customers, and designing strategies for growth.   Why is this role special?

  • You’re in control. The future of the marketing function at Written Word Media will follow your vision. You’ll work closely with the CEO, who will help guide you as you execute it. But ultimately, this is your show!

  • You’re set up for success. You’ll be joining the company as a member of the executive team, which will provide all the support you need to master this role.

  • Now is the time. We're bootstrapped, profitable, and serve millions of readers, and thousands of authors. We are growing fast and you’ll shape how we grow from here. Your Mission:

  • Lead and manage the Marketing team at Written Word Media

  • Develop and achieve marketing goals that support the overarching business strategy

  • Articulate a brand vision for all brands across our portfolio.

  • Oversee the development and execution of digital marketing efforts (paid marketing, SEO, marketing automation, content marketing, influencer marketing) to grow our reader and author audiences. We Like to Work with People Who:

  • Score high on emotional intelligence and level-headedness

  • Have strong integrity and do the right thing

  • Believe efficient communication is best

  • Can easily transition between the details and the big picture

  • Can creatively marshal resources

  • Are organized and focused

  • Respect the creative class of Independent authors

  • Believe books are a force for good in this world Here's What You'll Do:

  • Manage and develop a team of talented marketers focused on long-term strategy and profitable growth. Provide coaching, training, and resource support for your team.

  • Own all marketing efforts, including defining and leading the marketing strategy, building and leading the marketing organization, and tying all our efforts into our GTM strategy.

  • Work closely with the CEO and leadership team to set the company strategy and product roadmap for the organization. Build strong cross-functional relationships across the organization

  • Report on marketing impact and progress against core business objectives

  • Develop and implement the digital marketing strategy in support of overall marketing and business initiatives, including inbound and outbound marketing strategies and tactics.

  • Develop strategic marketing plans and annual budgets. You’re a Good Fit If:

  • You have 15+ years of digital marketing experience

  • You are a team player with experience managing a team

  • You’re a data-driven thinker and comfortable with measuring marketing performance against CPA targets

  • You have experience developing a marketing strategy to support company goals

  • You are highly experienced in different marketing channels (PPC, SEO, Social), and using marketing automation, CRM and analytics tools

  • You have deep knowledge of online marketing best practices that result in customer/client acquisition, retention, loyalty and growth

  • You have experience forecasting and reporting KPIs such as revenue, margin, traffic, conversion, AOV, LTV, CAC, etc.

  • You are a collaborative and resourceful individual who can function at a high level but at the same time roll your sleeves up to do what needs to get done.