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Location: Remote or Durham, NC
Wrangle is on a mission to change how companies operate. Over 1,500 organizations have run more than 80,000 workflows with our no-code workflow builder to automate their business processes and tickets — right in Slack.
As our Director of Marketing, you get the chance to shape how we go to market, from scratch. You'll be reporting directly to the founders.
You'll build the social posts, campaigns, landing pages, and inbound content that will tell the world about the new way to work.
The ideal candidate is an expert in marketing strategy who also can get their hands dirty in Adwords, writing copy, managing contractors, and analyzing data.
What you'll do
- Collaborate with the founders to establish priorities, goals, and targets. Then develop strategic and tactical plans to deliver on those targets.
- Help the founders get to product-market fit by systematically testing hypotheses around personas, use cases, and channels.
- Listen to the founders, customers, and prospects to learn the personas and use cases that Wrangle serves.
- Build persona-driven performance marketing campaigns, including ads, landing pages, and Wrangle templates.
- Develop an inbound content-marketing strategy to drive awareness and leads through topics like Slack, business operations, no-code, and startups.
- Manage contractors to help with the design, writing, and ad management where available.
- Create dashboards and reports to track our funnel metrics and customer acquisition costs.
Who you are
- 5+ years of relevant work experience. Bonus: B2B, no-code, or product-led growth experience.
- Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging customer journeys with strong outcomes.
- Hands-on expertise in AdWords, Facebook Ads, and other advertising platforms.
- Deep understanding of SEO, including how to research keywords, develop content, and optimize the site and its pages for optimal ranking.
- Collaborates with internal stakeholders as well as external agency partners.
- Great written and verbal communication skills.
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
- Ability to balance creative thinking and analytical acumen.
- Great at building strong rapport with partners across cross functional teams.
- Experienced in martech tools such as Marketing Automation, CRM systems, ABM platforms, etc.
- Experience setting strategy and managing cross-functional teams, but also a willingness to jump in personally to do the work.
- Executive level communication and presentation skills.
What we offer
- Flexible, in-person/remote culture that optimizes for balance and productivity, not butts-in-seats.
- The opportunity to learn how to build a startup with direct mentoring from serial entrepreneurs: fundraising, finding product-market fit, and growing a team.
- Meaningful equity options — you're getting in before the Series A!
- Great medical and dental benefits for you and your family.
- 12 weeks of parental leave.
- Flexible and generous time-off and sick benefits.
Most companies have values on a wall somewhere, but no one pays much attention to them. Values should give a team guidance on how to make choices when facing uncertainty. Here is how we make choices while building Wrangle the company:
Less Meetings, More Thoughtfulness
We love to talk with our co-workers, but hard strategy choices require thoughtful, written communication. Meetings and Slack channels don’t often allow for considered discussion and they interrupt focused, individual work.
Some places tolerate talented-but-difficult people. Not us — being toxic affects all of our other talented people and we won't tolerate it.
Today, Not Tomorrow
Perfect is the enemy of the good. We have coworkers and customers that need our help, so we move with urgency.
Process is Good, Actually
In the early days of a company, you need to move fast. But we can't scale as a team if we don't document and automate our processes. That's what Wrangle is for, so we ought to be the best in the world at it.
Build Things Customers Want
It's fun to solve hard technical challenges. But customers don't care about that. Build things they want.