Demand Generation Marketing Manager role at Arpio in Durham

Please note this is an on-site role at our headquarters in downtown Durham, NC. To maximize collaboration and speed, our current policy is a minimum of three days per week in the office.

Who We Are
Arpio is building the next generation of disaster recovery for the cloud. 
Modern enterprises face a growing list of threats to their cloud applications, including outages and ransomware. With the increasing complexity of cloud-native environments, building and managing disaster recovery environments is challenging, time consuming, and full of risks. That’s why, at Arpio, we have built a best in class SaaS offering that makes it easier than ever to protect entire AWS workloads from catastrophic downtime.

Behind the scenes, we are a small but mighty team that loves to tackle hard problems and learn new things. We are fired up about working together to build and grow an innovative new product and company from the ground up. A YCombinator graduate, Aprio was founded in 2020 by former executives at Microsoft and Bandwidth and raised $8mm from premier investors.

Arpio was recently recognized in Gartner’s 2023 Hype Cycle in the emerging Cloud Infrastructure Recovery Assurance Software category and leads G2’s ranking in customer satisfaction.

About the Role
We are looking for a passionate, experienced digital marketer to build, manage and grow Arpio’s digital marketing strategy. As one of the first hires in our expanded go-to-market team, you’ll get to work hand-in-hand with the CEO and CRO to drive our expansion, and work on numerous cross-functional initiatives.

Role Objectives:

• Drive net new sales leads within the desired customer profile that convert to sales opportunities at a high rate
• Create greater brand awareness and social followership

Responsibilities:

• Create and lead digital strategy to drive awareness and leads, including ads, paid and earned social.
• Work with agency partners, guide their work, and hold them to a high standard.
• Track and report on effectiveness of digital campaigns.
• Help define and maintain the Arpio brand on owned and 3rd party sites.

About You - Requirements:

• 2-4 years designing and executing successful digital campaigns for a B2B SaaS company with track record of success
• Knowledge of top platforms such as Google AdWords and LinkedIn Campaign Manager, as well as best practices
• Familiarity with top digital tools including HubSpot and other ad/asset creation and tracking tools
• Strong analytical and communication skills, with ability to analyze and improve our spend and performance

About You - Bonus:

• Experience in backup, disaster recovery, and/or security
• Knowledge of AWS ecosystem

Salary and Benefits:

• Competitive salary and company equity package
• Fully employer-paid health benefits package; 75% employer-paid dental, vision and life insurance
• Unlimited PTO policy
• Small, collaborative team environment with lots of autonomy
• Opportunity to learn and work on the cutting edge of cloud technology

Please note that we unfortunately cannot sponsor H1B visas at this time.