Are you looking for a high energy, strategic, and fast-paced position as a Channel Marketing Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!
For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
- Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
- Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
- Active Employee Resource Groups open to all employees!
- Comprehensive onboarding program – a great introduction to our company, customers and culture!
- Growth and career advancement opportunities!
- 20%+ annual employee promotion and transfer rate
- Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
The Channel Marketing Manager role at Relias is responsible for conceiving and executing the marketing plan for our direct-to-consumer education, community, and job site, Nurse.com. Working directly with the Manager, Channel Marketing, Digital Marketing, and Communities Teams to develop and oversee the execution of omnichannel marketing programs focusing on increasing conversions via demand generation, nurturing, and re-engagement campaigns with associated tactics and measurement of results. Additionally, this role is responsible for understanding the target audience for their respective site(s), targeting persona-based segments, identifying lead generation and audience growth opportunities, and supporting the development of engaging and interactive experiences for the end user.
WHAT YOU’LL BE DOING:
- Developing and implementing a comprehensive omnichannel marketing strategy for nurse.com to drive customer acquisition, engagement, and revenue growth.
- Collaborating with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
- Leading the creation and execution of targeted marketing campaigns across various channels, including but not limited to digital, social media, email, and traditional marketing.
- Analyzing and reporting on the performance of marketing campaigns, making data-driven recommendations for optimization.
- Staying informed about industry trends, competitor activities, and emerging marketing technologies to continuously improve marketing strategies.
- Managing relationships with external partners, agencies, and vendors to enhance the effectiveness of marketing initiatives.
- Other duties as assigned
** **
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
- 3+ years of B2C marketing experience
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus
- Excellent organizational and communication (verbal and written) skills
- Experience in eCommerce and/or digital marketing tactics (SEO, PPC, Remarketing, Social Media Marketing)
- Strong project management skills with the ability to manage multiple tasks and deadlines
- Proven ability to interact with product management, corporate marketing, and channel stakeholders
- Proficient in Computer skills (MS Word, Excel, PowerPoint, Outlook)
IT WOULD BE NICE IF YOU HAVE:
- Experience in healthcare or related industries.
- MBA in Marketing or a related field.
- Familiarity working directly with Marketing Automation tools/CRM systems.
Relias is an Equal Opportunity Employer and a Drug-Free workplace
IN OFFICE REQUIREMENT:
Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.